Root1 have developed a space for all artists to make money
from their music. A revolutionary platform which offers artists of any genre
and fan base size, a selection of tools to develop themselves as artists. The
content they create will then sit in a unique “widget” that can be embedded into any social network page, preventing
the artist from having to create yet another band page. Instead, they can
capitalise on existing fans and monetise their current social network pages.
“Get Seen,
Get Heard”…
…is what Root1 promise all their
users. They understand that most artists are looking for that record deal that
will propel them to stardom. However, there is a lot of work involved in
getting artists to that stage when labels will consider them. During that
period Root1 will work with artists to help them raise money for essentials
such as studio time and production costs.
“World
First”
Root1 allows artists to create full
ranges of customised merchandise with limitless stock which exists in the
virtual world ready to be created as soon as a fan hits buy. The full range of
merchandise is “On-Demand” so
artists never have to buy bulk amounts of stock upfront. Instead, all products
are created on-demand resulting in a “Profit-Only”
system. Root1 also allows artists to sell their music and gig tickets via their
widget and also enables them to view their fan demographics, fan statistics and
how all of their products are selling.
Not only does Root1.com empower unsigned artists
but it also works with established artists and record labels as a solution to
bulk merchandising problems that exist in these modern times. Giving them the
opportunity to manage multiple artists from one Root1 account, they can create
bespoke and extensive ranges which can be personalised by the fan, providing
the fan something unique from their favourite artists.
“Working
With the Industry”
Unlike so many other digital
platforms, Root1 doesn’t require a subscription fee or upfront costs; it is
done on a “Profit-Only” basis
whereby Root1 only make money if the artist makes money. Beating all their
competitors on the percentage they take, Root1 always gives a healthy cut to
the artists ensuring that it is a lucrative system for them. Wanting the artist
to feel as in control as possible, Root1 has also disregarded any sort of
contract which ties the artist to Root1. In doing so Root1’s ethos is to work
with the industry rather than compete with or challenge them.
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