Robert Sillerman the US investor with a billion dollars to spend on EDM companies through his company SFX has picked up Beatport. The New York Times quotes the price at a little more than $50 million, according to two anonymous sources “with direct knowledge of the transaction”.
“Beatport gives us direct contact with the DJs and lets us see what’s popular and what’s not,” Sillerman revealed in an interview. “Most important, it gives us a massive platform for everything related to EDM.” Matthew Adell, the chief executive of Beatport, added: “We already are by far the largest online destination of qualified fans and talent in the market, and we can continue to grow that.”
