Techno producer Alexander Ridha has put his name to a limited edition “Boys Noize Techno Beer” for German brewery Becks, posting a photo of the creation to his Facebook. According to the Becks website, the beer’s label designed by Ridha reflects the comeback of Acid/Techno music and the smiley as the symbol of the movement that can definitely be called a primordial soup of dancing the night. A very creative concept! Take a look at the TV ad below.
